Who didn’t love a scavenger hunt at summer camp? Now online scavenger hunts are a terrific way to engage your customers through “gamification,” a marketing tool that incentivizes your customers to take action on your behalf. While gamification has been around for several years, businesses are still trying to determine the best way to use […]
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Burglaries are decreasing in the United States, which is good news for homeowners, though the victims who experienced the 1.9 million burglaries in 2013 might not see the glass as half full. The average dollar loss per offense was $2,322 that same year. That number, along with the fact that protecting your home with a home security system can lower home insurance premiums, may be enough to convince you to do something to deter intruders. Installing a home security system, however, can cost a fe
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This morning Clutter.io announced they raised $9 million from Sequoia, arguably the best venture capital firm that exists. Congratulations. Sincerely. Conventional wisdom says I shouldn’t tell you this because I invested in their main competitor, MakeSpace. I know my MakeSpace friends will forgive me because I just don’t believe the conventional wisdom is right. And it’s part of what can go wrong in startup land. For starters – the co-founder of Clutter.io, Ari Mir, is
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from Royalty Mart http://royaltymart.com/index.php/2015/10/22/are-you-playing-games-with-your-customers-you-should-be/
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