Small business owners face a number of unique concerns that entrepreneurs of older, more established firms don’t have to worry about. The biggest concern? Budgeting. Small businesses tend to be less established, leading to uncertain revenue projections, volatile operational practices, and little room for flexibility between revenue and expenses. As a result, expenses that are seen as “superfluous,” like marketing, tend to get cut. The problem is that cutting marketing from your budget li
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Who didn’t love a scavenger hunt at summer camp? Now online scavenger hunts are a terrific way to engage your customers through “gamification,” a marketing tool that incentivizes your customers to take action on your behalf. While gamification has been around for several years, businesses are still trying to determine the best way to use it to boost brand awareness and help foster a strong connection with their customers. Gamification can enrich a person’s experience with a busines
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When facing steep competition online, you want to ensure your company’s website stands out from the competition, and one of the best ways to do so is to offer your customers unique content and offerings that they can’t find anywhere else. Six entrepreneurs from FounderSociety (FS) share some of the website techniques they’ve found to be successful for gathering new leads and driving return business. People (and therefore search engines) love unique and interesting non-promoti
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Now that I’ve read, and re-read The Life-Changing Magic of Tidying Up, I’m more conscious about what I keep and what I throw out. I’m hard-core now. Most birthday cards go in the garbage; we have a lot of birthdays and I saved the cards since when I was five years old, and believe me, I didn’t need to. But I took a look at this card and I couldn’t throw it out. It’s touching because it is so typical of my husband. He is an ISTP so he’s very detailed
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from Royalty Mart http://royaltymart.com/index.php/2015/10/23/7-ways-to-save-money-on-marketing-your-small-business/
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