What is the purpose of blogging?If you ask this question to someone who prescribes to the inbound marketing methodology versus someone who doesn’t, you’ll get very different answers. Here are the types of responses I would expect:The Non-Inbounder: To write about our industry, get web views, and build SEO.The Inbounder: To establish industry expertise, build brand awareness, increase SEO, and promote content to drive traffic back to our site, get conversions, and fill up our pipeline to continue marketing to prospects.Pretty different, right? While one has a very basic understanding of the importance of blogging, the other knows how to harness the power of blogging and incorporate it with other marketing efforts.Here are some things a blog built on the inbound marketing methodology will have that others may overlook.... | Public Relations & Social Media Insight
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