Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
Showing posts with label The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade. Show all posts
Showing posts with label The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade. Show all posts
Sunday, April 3, 2016
The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade
Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
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