Social, mobile, analytics, cloud and increasingly the Internet of Things is pushing every digital business to reinvent its testing strategy. Accenture collaborated with Pierre Audoin Consultants (PAC) to explore the strategies, challenges and success metrics around Digital Testing in Europe. Our survey of 200 senior testing and IT executives reveals how the proliferation of digital technologies are forcing testing organizations to re-orient their processes, tools and resources. Businesses that understand the implications and proactively transform their testing strategies for digital will be best positioned to deliver a seamless customer experience and thrive in the digital era. | Strategy and Competitive Intelligence by Bonnie Hohhof
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