Entrepreneurs are heroes in our culture; their celebrity is eclipsed only by famous actors and celebrated athletes. They’re revered for their brilliance, their ability to make money, and their original and innovative ideas. Yet just like most people have no idea what it’s like to be a sports star, many people have misconceptions about entrepreneurs. Let’s dispel some of the mystery surrounding entrepreneurship by debunking some of the biggest myths. It’s true that building something fr
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November 6th, 2014 Want to get more people talking about your company? Don’t hire “influencers.” Instead offer amazing, blow-your-mind service instead. A new survey from American Express finds that outstanding service prompts customers to open both their wallets and their mouths. The survey finds: On the flip side, if you have horrible service, the study finds that people will talk about you even more. 60% of respondants said they always share bad service experiences and th
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December 30th, 2014 Maker’s Mark, the handmade whisky brand from Loretto, Kentucky, has one of the best loyalty programs I’ve seen. Since 2001, they have been connecting with their loyal fans through their Ambassador program. When customers sign up to be an Ambassador, they get a welcome kit that contains custom business cards with their name on them, identifying them as an official Ambassador. The welcome kit also contains a “Barrel Dedication Certificate” explaining that your name has
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January 12th, 2015 From CBS Sports: Cade Pope, a 12-year old NFL fan, sent a letter to the owner of each of the NFL’s 32 teams about two weeks ago, asking for help deciding which team he should become a fan of. He has received only one response to date. Panthers owner Jerry Richardson sent Cade a handwritten letter in response, according to KSLA12 in Oklahoma City. “Cade, we would be honored if our Carolina Panthers became your team,” the letter stated. “We woul
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My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Part 1 of this post, here, was how Errol Arkilic and the National Science Foundation Innovation Corps changed the way the U.S. government commercializes science. Part 2, this post is my interview with Steve Weinstein and Venk Shukla. I spoke with Steve about innovation in the movie industry, and to Venk about his journey from bureaucrat in India to entrepreneur here in the U.S., and his work helping othe
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Businesses rely on honest customer reviews as endorsements for their services or products. This is one of the best ways to build trust with customers; however, the Internet has made this form of advertising tricky for many businesses. The main problem is that customer reviews are subjective. Ten people can love a business, but one person can hate it–and that one negative review will stick in potential customer’s minds. Everyone is wary of having a bad experience, even if there is an o
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from Royalty Mart http://royaltymart.com/2015/11/05/starting-a-business-means-instant-riches-and-other-myths-about-entrepreneurship/
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