Weetabix sold to US firm after breakfast cereal fails to catch on in China

Weetabix sold to US firm after breakfast cereal fails to catch on in China #Business

This article titled “Weetabix sold to US firm after breakfast cereal fails to catch on in China” was written by Angela Monaghan, for theguardian.com on Tuesday 18th April 2017 07.27 UTC

UK cereal brand Weetabix is to be snapped up by the US company Post Holdings in a deal worth £1.4bn.

The breakfast cereal favourite, made in Britain since 1932, was put up for sale in January by China’s Bright…

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