Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research. This drops to 69% in businesses not enjoying a strong growth trajectory.
Thursday, November 12, 2015
Marketing departments 'now setting overall business strategy' [INFOGRAPHIC] - Netimperative
Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research. This drops to 69% in businesses not enjoying a strong growth trajectory.
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