How to Beat Sticker Shock and Harness the Power of ‘Free’ to Create Customer Loyalty
A group of college students were grabbing a late-night snack at a local restaurant. When they were finished, the waitress plunked the tab down on their table. “I knew there would be a catch!” one of the guys said. (By the way, he used this same lame joke almost every time he had a restaurant meal.) Let me ask you a question: Is the moment when the customer discovers the “catch,” the best moment for the customer to be thinking about how much tip to leave? This is a problem that is inher
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from Royalty Mart http://royaltymart.com/2015/11/13/how-to-beat-sticker-shock-and-harness-the-power-of-free-to-create-customer-loyalty/
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